The true emergence of social media in the mid-2000s meant that brand messages could spread farther and wider for dimes than traditional media dollars could deliver. Brands had a new holy grail: the viral video.
Achieving genuine content virality is easier said than done. However, it can be encouraged. To help a client raise brand awareness, we launched a video contest that would not only incentivize users to create branded content, but also to widely share it. The site we developed let people vote on user-submitted videos, ultimately crowning and rewarding a winner.