Real Save-On-Foods customers told us that they flock to the store for its good value, great service, and local-mindedness, so we sought to accentuate these attributes through digital service delivery channels. During an extensive digital overhaul, we surfaced customer-centric features like one-to-one communication with their nutrition and pharmacy professionals, ensured the mobile experience was optimized for in-store use, updated the look and feel of the ecommerce experience, and prioritized personalized features and local content.
To help introduce loyal Save-On-Foods customers to online shopping, we crafted an onboarding experience that draws parallels between the online and in-store experience with unique, interactive tips for grocery delivery. And with a digitally-focused customer service initiative, we empowered shoppers to have an honest conversation with the Save-On-Foods brand.
Invoke and Save-On-Foods used data and technology to do what Save-On-Foods has been doing for over 100 years: put customers first. That’s what we call Going the Extra Mile.