Think! X captures online sentiment from social media discussion for destination marketers with their unique Tourism Sentiment Index (TSI); enabling them to understand the online perception of their destination and tailor their messaging for maximum impact. Their process wasn’t simple though. To produce these insights, Think! X had to manually perform imports, calculations, and reports at scale for each individual destination they served. This lengthy process inhibited real-time insights, restricted the number of clients Think! X could serve, and only allowed them to provide client-specific data.
This led Think! X to partner with Invoke to automate this process with TSI Live — enabling destination marketers to immediately react to ever-evolving public perceptions. We may have been creating the product from scratch, but the business already existed. Their clients had expectations on what data and insights they were paying for. In order to deliver value, our automated solution had to provide everything they already had and more.